The Indian consumer displays relatively broad-based optimism across the range of income brackets. This is despite high inflation that has weighed on real income growth over the past few years and looks set to do so continuously. Indian consumers display the greatest appetite for education spending alongside a considerable propensity to save coupled with relatively high bank penetration across the retail market. Given that in general Indian consumers balance sheet is under-leveraged, availability of cheaper easy credit provides additional fillip for growth for consumer demand driven industries.

Some of the key segments that we consider while looking at Indian consumer businesses include housing, food, entertainment, automobiles, household & personal care, clothing, healthcare, education and other discretionary spends. Food constitutes the biggest segment at around 50% of Indian FMCG industry estimated at US$25 billion. Personal care industry is another important segment where we see significant potential around establishing a new brand launch as well as product diversification, this is expected more through industry consolidation globally. There is a significant shift towards spending on services for personal development, living comfort as well as luxury, opening plethora of opportunities for investments and growth.

As a team we have spent significant time understanding and working with several entrepreneurs and business houses in creating consumer brands, having associated with several of these businesses from inception to reaching global scale.